UPPER aims at spearheading a Public Transport (PT) revolution that will strengthen the role of PT as the flagship of sustainability and innovation of mobility in cities, leading the transition towards a zero emission mobility which will become the cornerstone of climate neutrality by 2030, in line with the goal of Cities Mission and the priorities of the Green Deal. 

UPPER will put the PT at the centre of the mobility ecosystem and will implement a combination of 84 push and pull measures, acting on the 5 innovation axes that condition user’s choices: mindset and culture, urban mobility planning, mobility services ecosystem, road network management and democratic governance. These measures will act in four different timescales (from shorter to longer-term): communication, operations, infrastructure and urban fabric. The UPPER measures will be supported by the UPPER Toolkit (U-TWIN, U-SIM, U-NEED, U-GOV, U-KNOW, U-TRANSFER and U-SUMP), seven IT tools combining social and technological innovation that will be demonstrated within the measures in the 5+5 UPPER living labs and twinning sites, with the overall target of increasing the use of PT by >30% and the user satisfaction by >25%, leaving nobody behind in the process. 

This integrated and holistic approach will ease the cooperation among authorities and operators, offer a physical and digital environment to test the measures, update the existing SUMPs, optimise the PT offer in line with user needs and patterns, involve the users in the overall mobility decision chain, trigger the behavioural change in favour of PT and achieve an attractive, efficient, reliable, safe, inclusive and affordable PT system in line with the concept of Mobility as a Right (MaaR).