Buy Better Food

The Buy Better Food Campaign for sustainable food on the public plate, or Buy Better Food Campaign, is a coalition of pan-European non-profit organisations – including networks of local and regional governments, as well as civil society organisations focusing on climate change, health and human rights. The Campaign calls for the uptake of public food procurement rules that work for the environment, consumers, and workers, and that provide healthy food to European citizens in public places such as schools, hospitals and elderly care homes. The Campaign strives to represent a diverse pool of members with different backgrounds, affiliations and expertise.

Join us!

If you are an organisation or city engaged in improving food quality and access in Europe, fill out this short form to join the Campaign!

SIGN the petition A healthy school meal for every child in every EU school!

Together we demand the European Commission to ensure the right for every child - in every EU school - to a healthy, sustainably produced school lunch and that all pupils are taught about what constitutes a balanced diet.

Help to share by using this dissemination package - it includes the petition links in 6 other languages!

What we want to achieve

We call on the European Commission to:

  1. Set minimum EU-wide food procurement requirements that benefit One Health and are fair and inclusive to producers, communities and future generations.
  2. Propose 2030 targets for:

    • the public procurement of 20-50 percent organic, high quality and sustainable food for public canteens, schools and kindergartens;
    • nutrition policies to be based on planetary health diets (more plant-rich, with ‘less and better’ meat and only demonstrably sustainable fish), without forgetting context-specific adjustments (e.g. geographic location, culture, etc.).

  3. Enable the inclusion of educational programmes on healthy food systems and diets into school curricula.

Why it matters

Individuals do not always have control over their food choices. The decisions made by local and national authorities can influence our diets and food environments. This also means that public procurement can be used to leverage positive change, by exercising pressure and influence on both the supply side (i.e. how we produce food), and the demand side (i.e. what we consume).

Public food procurement can incentivise and facilitate: more organic production, shorter supply chains, better working conditions, and the consumption of healthier food and drinks. Furthermore, it can help reduce  greenhouse gas emissions, soil degradation, water pollution, biodiversity loss, the surge of new pathogens, microbial resistance and non-communicable diseases, and can work towards guaranteeing workers’ rights within the agri-food system.

Public procurement can be a critical policy tool towards reducing the environmental, climate and health impacts of Europe’s food system, making the system also more resilient to environmental, health and geopolitical crisesin line with the United Nations Sustainable Development Goals (SDGs) and the EU Farm to Fork Strategy.

Better use of public money can help Europe transition to a healthier, more resilient and equitable food system that works for consumers, farmers and the planet.




Organisations that are part of the Campaign so far:


Led by the following Core Team:

Find out more

Do you want to join our push for sustainable public food procurement in Europe? Then stay in touch and follow our work at the following links: