The event was supported and hosted by the Zürich City Council and built on the conclusions of EcoProcura 2009, held in Reykjavik (Iceland) in March. The Procura+ Seminar focused on some of the key conclusions from EcoProcura 2009, and how they can be developed and expanded.

Some of the issues up for debate were the harmonisation of sustainability criteria, including energy efficiency standards, embedding life-cycle costing and assessing CO₂ emissions in procurement processes, learning about the market availability of highly energy efficient products and promoting the construction of low-emission buildings and the retrofitting of existing buildings.