The PSLifestyle project aims to deeply engage with and mobilize citizens in eight European countries to close the action gap between climate awareness and individual action. PSLifestyle (where PS stands for “positive and sustainable”) supports data-driven momentum for sustainable behaviour change in Estonia, Finland, Germany, Greece, Italy, Portugal, Slovenia and Turkey.

PSLifestyle will empower people to adopt a positive, sustainable, and healthier lifestyle by guiding their consumption behaviour to drastically reduce their carbon footprint. The project’s co-creative Citizen Science Lab approach is designed to foster citizens’ active engagement in localised sustainability topics to co-develop and commit to everyday life solutions that address climate change. Citizens engage through a new digital application and web interface, which includes a carbon footprint calculator, a personalized list of climate-friendly actions, and tools to collect, monitor and analyse environmental and socio-economic data on actual behaviour.

The PSLifestyle project’s ambitions are to:

• Build an innovative behaviour change and citizen science app/web app that enables people to participate in generating personal sustainability data, while learning about personalised sustainable lifestyle choices.
• Orchestrate eight local multi-stakeholder Citizen Science Labs that contribute to and promote the PSLifestyle application development, as well as the suggested sustainable living patterns that emerge through the data generated by people engaging with the application.
• Create and share the PSDataSet with relevant data blocks on major lifestyle areas, to enable further research and policy design beyond the project.
• Build awareness to support and empower European citizens to act and adopt lasting behavioural patterns for sustainable and healthy lifestyles.