How do we make decisions about the food we buy and consume? And how do we build up knowledge about whether the food and products we have bought and will consume are healthy and sustainable?
Food choices are shaped by a mix of factors, including socio-economic conditions, age and gender. Adding to this complexity, mainstream and social media, along with marketing, strongly influence dietary behaviours. However, the ways in which these information sources drive food choices are not well understood.
Infoodmation, an EU-funded project led by the European Food Information Council (EUFIC), will study food information and promotional messages that are spread across different media and marketing channels.

The overall aim of the project is to optimise information and communication about food so that consumers can make more conscious choices and eat healthier and more sustainably. The multidisciplinary project consortium will identify and analyse approaches, tools, channels, techniques and messages used by the private sector, governments and civil society to communicate about food. The outcome of these analyses will be a compendium of best practices, policy briefs, recommendations and materials for responsible strategies on food communication. Ongoing consultations with food system actors will ensure that the recommendations are relevant, fair and feasible and can be adapted to different contexts.

As a network of local and regional governments, the ICLEI European Secretariat will not only represent cities and regions in the project, but will actively involve these key actors in the stakeholder engagement process throughout the duration of the project in order to promote exchange with the project consortium and other key actors from civil society and the private sector.