Greater Manchester (GM) is using Google’s EIE data to inform the transport estimates used to track the progress of its Local Transport Plan, which defines the city‘s sustainable urban mobility strategy for the year 2040. EIE is a tool utilising various data sources and modelling capabilities to assist cities in assessing emissions sources, conducting analyses, and formulating strategies for impactful actions. EIE provides Greater Manchester (GM) with regional-level data helping them update their traffic reduction targets for 2040 in an evidence-based manner. Traffic reduction targets are currently being updated, they are a key pillar in achieving GM’s carbon emission reduction targets.